About NRC Group

The foundation of the group. NRC Agro operates from Chennai's wholesale supply network, supplying fresh vegetables to retailers, institutions, and traders across the city. Over seven decades, NRC Agro has built deep sourcing relationships with farmers and mandis across Tamil Nadu and beyond, giving the group an unmatched understanding of produce quality, seasonality, and supply chain dynamics. This wholesale backbone is what makes everything else the group does possible.

SR Agro is the group's frozen foods and specialty distribution arm, supplying premium food brands to hotels, restaurants, caterers, and modern trade across Chennai. SR Agro's portfolio includes nationally and internationally recognised brands such as McCain, Milky Mist, Rich's, Veeba, Delmonte, Morde, and VKL — spanning frozen foods, dairy, bakery ingredients, condiments, and specialty ingredients. The business reflects the group's evolution from commodity trading into value-added food distribution, serving some of Chennai's most demanding institutional kitchens.

The group's most consumer-facing venture. NRC Fresh Cuts brings the supply chain strength of NRC Agro directly to the end consumer in the form of fresh-cut and ready-to-cook vegetables, greens, and recipe packs — prepared daily at our processing facility at 14, Reddy Street, Virugambakkam, Chennai. What sets NRC Fresh Cuts apart is what's behind it: decades of sourcing expertise, direct farmer relationships, and a cold chain that starts at the farm gate. The business serves both B2B clients — including Blinkit, one of India's leading quick commerce platforms — and direct consumers through its ecommerce platform at nrcfreshcuts.in and its retail presence in Chennai. NRC Fresh Cuts represents the group's commitment to making farm-fresh quality accessible, convenient, and consistent for the modern consumer.